First Edition

where brands discover creativity, and experiences become unforgettable. Presented by EPIC Promotionals

Author

John Kappel
December 14, 2024

The bigXP is your go-to newsletter for event marketing professionals, brand builders, and creative minds looking to elevate their experiential strategies. Packed with insider trends, industry stories, and actionable advice, this newsletter will help you create WOW-worthy brand moments that grow cult-like followings.

Stories & News

Stay ahead in the world of experiential marketing with this month’s must-reads! Explore recent blog posts and dive into curated industry news, trends, and cultural movements shaping the future of brand experiences. Don’t miss out on what’s shaping the industry!

Avoid Costly Trade Show Mistakes!

Trade shows can skyrocket your brand’s visibility—but hidden budget traps can quickly derail your ROI. Discover the 9 most common trade show budget pitfalls (and how to dodge them) to make the most of your investment.

Unleash the Power of Pop-Up Marketing!

Pop-ups aren’t just a trend—they’re a proven strategy to create unforgettable brand moments. Learn how to design pop-ups that captivate audiences, drive engagement, and leave a lasting impression.

3 Key Metrics to Measure the Impact of Internal Employee Events

 Measuring the success of internal events is crucial for enhancing company culture and achieving business objectives. The Experiential Marketing Measurement Coalition (EMMC) recommends focusing on three key areas:

  1. Perception Data: Gather insights into employee sentiments and attitudes through pre- and post-event surveys to assess shifts in perception.

  2. Behavioral Data: Monitor actions such as event attendance, participation levels, and engagement with event content to understand behavioral changes.

  3. Social Impact Data: Evaluate aspects like diversity, equity, inclusion, and sustainability to measure the event's broader impact.

By systematically collecting and analyzing this data, organizations can refine their internal events to better align with employee needs and company goals. - source EventMarketer

Community Spotlight

Water4, a global not for profit bringing clean drinking water to communities, transformed their NUMA water purification kiosk into a giveaway item that was used to spark impactful conversations around the brand and their mission.  

We are inspired by YOU! Want to have your brand, event, or experiential project featured in a future edition of EPIC Monthly? Tag us on social media @epicpromotionals or send an email to [email protected]

First Edition BIG idea

In each issue, the BIG idea offers you an actionable insight from the current relevant experiential marketing industry that you can implement into your brand to grow a cult-like following.

Create Your “Third Place”

Brands that inspire loyalty and community often create a “third place” – a space beyond home and work where their audience feels they belong. Starbucks mastered this concept with its cafes, and brands like Lululemon replicate it with in-store yoga and events.

Actionable Insight:

Transform your trade show booth, pop-up shop, or event activation into a community hub. Incorporate seating, interactive experiences, or exclusive workshops to encourage lingering and interaction. Create a branded space where customers feel they want to spend time.

Check out the latest from the Brand IRL Podcast

Join EPIC's Owner and Creative Director, John Kappel, to break down, analyze, and rate experiential marketing campaigns from your favorite global brands.

Key Dates & Industry Events Feb 2025