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Scottie’s Chicken Shack: The FedEx Cup Gets Finger-Lickin’ Fun

Scottie’s Chicken Shack: The FedEx Cup Gets Finger-Lickin’ Fun

Scottie Scheffler, the world’s #1 golf champ, got his own concession stand at the FedEx St. Jude Championship at TPC Southwind. Lovingly dubbed Scottie’s Chicken Shack is a wink to his cameo in Adam Sandler's Happy Gilmore 2. Think themed chicken finger menu, a “do your time” photo booth, and fans grabbing bites between fairway views and swings. Let's break it down.

John Kappel
John Kappel
Experiential NewsExperiential News
Laundromats are Prime Event Venues

Laundromats are Prime Event Venues

In the name of nostalgia and unexpected photo-worthy vibes, brands are connecting with their audience where they are at...or spend multiple hours one day per week. Here is a rundown of why brands are loving laundromats as event venues.

John Kappel
John Kappel
Experiential NewsExperiential News
Nostalgia, with Bubbles

Nostalgia, with Bubbles

Prebiotic soda brand, OLIPOP, turned a kitschy roadside motel into a living, breathing time machine...and then it let the internet do the rest

John Kappel
John Kappel
Experiential NewsExperiential News
Brand Activations at 200 MPH: Capturing Attention at the Formula 1 Miami Grand Prix

Brand Activations at 200 MPH: Capturing Attention at the Formula 1 Miami Grand Prix

The 2025 F1 Miami Grand Prix course featured speed, but for brands activating at the 3 day event, it was all about about smart, unforgettable brand experiences. Here’s what you can learn and apply to your next event on any budget.

John Kappel
John Kappel
Experiential NewsExperiential News
What SXSW 2025 Taught Us About Brand Activations That Actually Work

What SXSW 2025 Taught Us About Brand Activations That Actually Work

From alien crash sites to ketchup ball pits, these brands didn’t just show up in Austin — they made people feel, share, scream, and stay.

John Kappel
John Kappel