bigXP Original

Turning Your Worst Moments into Memorable Brand Experiences

How brands can spot the most painful parts of their customer journey and transform them into brand defining moments.

How Companies Create Immersive Environments at Trade Shows

The Anti-Booth Movement has started. So to design a trade show booth that attracts and engages attendees hearts and business it requires designing an immersive environment that touches on their five human senses.

Phygital Futures: Why the Best Brand Experiences Now Live in Two Worlds

Once upon a time, banner graphics and free tote bags could carry an event—those days are over. Brands big and small are winning with consumers in the phygital.

The Disney Imagineers' 4 Levels of Detail

Learning the four levels of detail that make Walt Disney Imagineering world-class

Culturally Fluent Brand Experiences Win 10/10 Times

Add a Confessional to Your Booth and Let Your Audience Preach!

Because people go to great lengths to NOT be pitched on your services or features, they just want to be heard. So to win at trade shows, shut up and listen.

5 AI Tools that Enhance Both Event Experience & Execution

The AI's are here...and they brought confetti cannons! From backstage ops to shareable content, here are five AI-powered tools that are reshaping experiential and event marketing for planners and brand activators—no Hollywood budgets required.

3 Key Metrics That Actually Measure the Impact of Your Internal Events

Throwing an employee wide event is a heavy lift, and HR teams and internal event planners get so busy in the weeds that when the event is over, they tend to forget one key thing. Proving its impact. And that’s where the smart brands win.

The Best Marketing Feels Personal, Not Promotional

Forget free stuff for the masses. Win hearts with things people actually want to keep because P.S. no one is sharing your stress ball and beer koozie on Instagram.

Culture is built IRL, not in a Slack channel

There's a reason brands are investing in unforgettable mini team experiences at every opportunity. Companies are struggling like never before with job hopping employees with shiny object syndrome. Our solution, stop letting culture create itself—and start crafting it with intention through immersive brand celebrations and events.

When SEO Lets You Down, IRL Experience Picks You Up

Small and medium sized businesses are spending tens of thousands chasing rankings online without a return. What if the ROI isn’t actually in an algorithm at all, but in a moment? Let's explore.

The Power of Brand TOAN: Why Post-Event Engagement is Your Secret Weapon

You crushed your event. But the real marketing magic? That happens after the lights go out.